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Flexibility: Shopify's new checkout extensibility allows merchants to customize their checkout process to meet their specific business needs. With this feature, merchants can create a checkout experience that aligns with their brand and provides a seamless shopping experience for their customers.
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Third-Party Integrations: The new checkout extensibility allows merchants to integrate third-party apps and services into their checkout process. This provides additional functionality and features that can enhance the customer experience, such as shipping and fulfillment options or payment gateways.
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Improved Conversion Rates: By customizing the checkout process and integrating additional functionality, merchants can improve their conversion rates and reduce cart abandonment. This is particularly important for businesses that rely heavily on online sales, as a streamlined and efficient checkout process can significantly impact their bottom line.
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Enhanced Security: With the new checkout extensibility, merchants can implement additional security measures to protect their customers' data and prevent fraud. This is essential for building trust with customers and maintaining the integrity of the checkout process.
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Improved Customer Experience: The new checkout extensibility provides merchants with the tools to create a checkout process that is personalized and tailored to their customers' needs. This can help improve the overall customer experience, which can lead to increased customer loyalty and repeat business.
As of January 30, 2022, Checkout Extensibility is available to all Shopify Plus stores.