Dear Tom, How Do I Handle the Shopify 100 Variant Limit?

Dear Tom, How Do I Handle the Shopify 100 Variant Limit?

Date: October 3, 2023


I offer highly customizable products on my Shopify store and have run into the 100-variant limit. What are my options to bypass or work around this limitation without confusing my customers?


Facing the Shopify 100-variant limit is a common issue for stores with highly customizable products. Here are some detailed solutions:

1. Use Product Options Apps

Apps like "Infinite Options" or "Best Custom Product Options" can help you add extra layers of customization without creating new variants. These apps essentially add custom fields that don't count towards your 100-variant limit.

2. Split the Product

Splitting your product into multiple listings can be effective but needs to be done carefully to avoid customer confusion. If you go this route, make sure to link the split products clearly and provide a smooth transition between them.

3. Custom Code

If you're comfortable with coding, you can customize your Shopify store to better handle extra options. You could use JavaScript to dynamically change the price and other aspects of the product based on the customer's selections.

Common Errors:

If you’re trying to manually edit the variants in Shopify and reach the limit, you'll get a 'You've reached the limit of 100 variants for this product' error message. In this case, the only solution within Shopify's built-in settings would be to delete some variants to make room for new ones.

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