A supplement brand wanted its wholesale customers to subscribe to automatic repeat orders and be billed their wholesale price every time — but Shopify's native Subscriptions only knew retail pricing. We bridged native Subscriptions to wholesale pricing so every renewal bills correctly, with no custom billing system in the payment path.
Shopify's own Subscriptions creates, bills, and renews every subscription, so nothing custom or fragile sits in the payment path. An older custom billing system was removed to get there — fewer things to break.
A dedicated set of wholesale subscription options carries the correct wholesale price built in, so every renewal bills at the customer's rate automatically — no overcharging, no manual fixes.
When a logged-in wholesale customer adds a product to subscribe, the store quietly puts them on their wholesale pricing. They just see their price and check out — no extra steps, no separate login dance.
One-time wholesale orders stay correctly priced through a separate rule, and subscription and one-time discounts never double up on top of each other and undercharge.
Wholesale customers subscribe and reorder on autopilot at their own pricing — the correct recurring total shows natively in Shopify checkout — and the brand gets predictable recurring wholesale revenue without running or babysitting a custom billing system.
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