Custom Checkout Analytics
Measure the checkout details that matter to your business.
If your checkout includes a custom opt-in or location choice, you may want to know how shoppers use it and which choices appear on completed orders. Your analytics needs to receive those details.
This tracking integration sends custom checkout events and completed-order information to Google Analytics 4. The original build reports an opt-in choice, store code, subtotal, and experiment variant recorded with the order.
It works with a companion checkout extension that captures the custom interactions.
The events and reported fields could be adapted to your checkout features and measurement questions, with the tracking planned alongside the custom checkout experience.
- Custom checkout events sent to Google Analytics 4
- Selected order details reported at checkout completion
- Support for comparing recorded experiment variants
- Tracking connected to the companion checkout feature
These are example builds for live stores. To scope a version around your products, team, and processes, start a brief.
Start a brief