Tom Sailors
Guide · B2B

Wholesale subscriptions at wholesale prices

Published 2026-11-14

Building a custom app around Shopify Subscriptions lets approved wholesale buyers subscribe at their wholesale prices. Buyers can combine subscriptions and one-time purchases in one checkout, while Shopify handles recurring billing.

Custom Shopify app order screen in Shopify admin where staff build a wholesale order with one-time and subscription lines priced by total order quantity
Reps can build orders with one-time and subscription items.

What you can do

Earn volume pricing across the cart

Count eligible one-time and subscription quantities together toward a price break.

Keep wholesale offers restricted

Check buyer approval before checkout and block unapproved accounts from wholesale plans.

Let reps build mixed orders

Create one-time, subscription, or mixed orders for an account on one screen.

Keep renewals with Shopify

Shopify Subscriptions handles billing, renewals, and failed payments.

Wholesale pricing in a subscription checkout

Shopify’s B2B checkout does not support subscriptions. The app routes subscription purchases through a regular checkout and applies wholesale pricing. Wholesale subscription plans carry the recurring price, while a discount Function prices one-time items.

What an approved wholesale buyer sees on the product page, with a wholesale price and a choice of a one-time order or a monthly subscription
Approved buyers see wholesale pricing and subscription options.

What to know

Common questions

Can buyers mix products to reach a price break?

Yes. The app counts eligible quantities across the cart and applies the matching tier to each product.

Who controls subscription prices and schedules?

Plans in Shopify Subscriptions define recurring prices and billing frequencies. The custom app matches the buyer to the right wholesale plan.

Offer recurring wholesale orders

Tell me how your wholesale prices, quantity breaks, and order schedules work.